“I’ll
take the Pepsi challenge any old day against the horse
shit preached by iPhone-filtered livestream queens,
image-obsessed influencers, & broke branding
coaches,” says this 7-figure publisher &
software entrepreneur… who shuns most social media, rarely
travels, & has nothing but contempt for selfies.
“I
can’t show you how to be more likable, more stylish, or
more social. But if you have enough ambition & patience, I can help you lay waste to all the
brands you compete against… and sometimes even seize their best customers for yourself!”
Ben Settle
Shows businesses how to create
immortal brands that attract
super high-quality, berserker-like
customers, clients & fans
Dear Friend,
If you want to know how to stir up a wild,
“frothing-at-the-mouth”-like horde of new customers &
clients who want to buy everything your business offers… then my popular book
about creating a million-dollar brand can show you how.
The book is called…
And I can assure you:
It ain’t filled with the typical milquetoast theories pushed by corporate
America, Madison Ave, or broke “influencer” coaches shooting
videos in their cars on their way to brunch, or
taking selfies by volcanos. The
branding methods inside this book are unpolished,
completely “bare bones”, and don’t require big boobs, a
commanding voice, a pretty face, a generously-stamped
passport, or a naturally charismatic personality. Those
attributes are all great, and you’d be a fool not to use
them if you got them. But you won’t need them. Instead,
these are the exact methods I used starting 20 years ago
to go from a broke nobody with zero influence who couldn’t
make a sale if my life depended on it… to having a
7-figure publishing company with a passionate fanbase of
high-quality, and eager-to-buy customers.
I believe this book can help your business' brand, too.
And, I believe it can help you do it no matter
which media you prefer using for your business — whether it’s
email (which I am partial to), social media, content marketing,
video, podcasting, blogging, webinars, public speaking, direct
mail, or any other way you like to sell.
However, this book is pricey.
And, there are no refunds or guarantees.
So before you even think
about getting this book… you’d better have a good idea of what’s
inside first.
Here are just a few
of the tips it teaches:
- A clever trick (used by
famous “Mad Men” ad agency owners in the 1960s) for
creating a near maniac-like rush of passionate clients
& customers wanting to buy ONLY from your brand!
(While coldly ignoring — and sometimes even having contempt for — other
brands you compete against. Page 17.)
- How the infamous newspaper
mogul William Randolph Hearst went from being a shy
mama’s boy & Harvard drop-out with a weak,
high-pitched voice… to having arguably the single most
powerful, most recognized, & most influential brand of his day! (Hearst’s
brand was so big, it struck fear into the hearts of all
his enemies… including the famous Joseph Pulitzer, the
widely respected Theodore Roosevelt, and even the
all-powerful U.S. government — which constantly wanted
to silence him. This secret branding method Hearst
invented right after being expelled from Harvard found
on page 28 has been used since then by extraordinarily
influential businesses to become successful very
quickly. Best part: The less recognized your
brand is now, the better it can potentially work.)
- The completely unorthodox
secret movie director Frank Capra used to make himself
one of the most famous brands in Hollywood.
(Capra admitted he didn’t particularly “like” doing
this, but could never deny how much power it gave his
brand, his influence, and his box office gross. Page
61.)
- A “dignified” way to
(ethically & legally… without going darkside) use
blatant hate & prejudice to create a brand that
has almost no choice but to attract hordes of new
business… even if you screw everything else up!
(Warning: This will not win you any new friends and will
almost certainly create haters & trolls. So if you
are someone who cares what other people think, you
probably should pass on using this particular tip.
Otherwise, see page 33.)
- An unusual product cover
design method invented by Marvel Comics that can
quickly make your business’s brand more recognized,
more respected, and more revered. (Brand
Barbarian doesn’t talk a lot about design and image. But
this doozy — that is also used by one of the only
graphic designers the great Dan Kennedy has ever
endorsed — is easily one of my favorite branding
strategies. Go to page 25 for the details.)
- An admittedly weird branding
technique the inventor of “Dungeons & Dragons”
used to go from being a small town cobbler to creating
a multi-billion dollar gaming industry from his
basement! (Virtually nobody does this, much
less understands it. But once you see how it works, you
can potentially build a brand as big as you want — on
your own terms, and in a way your competition will
probably never be able to keep up with. Page 32.)
- A powerful “twist” you can
put on your branding (used by a few rabidly-followed
brands like In-N-Out Burger, Fox News, and the Chicago
Cubs) that can make outrageously high prices & fees
almost completely irrelevant. (If you
ever wanted to charge high prices for your products
& services, but didn’t know how… simply start using
this tip on page 22 and see what happens!)
- How a few of today’s most
popular politicians are creating “election winning”
brands that almost effortlessly attract millions of
votes, tens of millions of fans (and enemies…), and
hundreds of millions of dollars to their parties &
campaigns. (Including when facing impossible
odds… like Bill Clinton did in 1992, and Donald Trump
did in 2016 — despite being hated by the entire mass
media & even his own party! The fun begins on page
64.)
- The mysterious “anti-hype” branding methodology
(based on Disney’s infamous Man In The
Magic Mirror
character) that flips the script so customers nag
& chase you down to buy your offers… instead
of you nagging & chasing them down! (I taught this gem at
a prestigious branding bootcamp once. And you don’t need any prior credibility or credentials for it to work. See page 96.)
- How to purposely use the secret linguistic-inspired
method J.R.R. Tolkien did to accidentally create a legendary brand that is
still #1 decades later… still generates multiple tens
of millions of dollars decades later… and will
continue to be the top seller in the epic fantasy
genre decades later! (And before you even ask…
you do not need to be a creative genius or professor of
languages to do this. In fact, if you can read, write,
and follow simple instructions… you can not only start
using this as soon as you learn it, but you can
potentially profit from it very quickly, too. See Page
34.)
- One of the world’s greatest
fitness book publisher’s advice for how to turn the
Federal government into an unofficial “wing” of your
business’s marketing department! (Adding a
shiny new layer of prestige to your brand by default. Page 30.)
- A little-talked about
branding secret (discovered by a world-famous
psychologist) that lets you glide right past your
market’s skepticism, disbelief, and resistance to
buying from you. (There is admittedly nothing
at-all “sexy” about this… and it takes a strong work
ethic to pull off. But brands who do it tap into a
near-limitless power of persuasion & influence most
businesses never experience. See page 27.)
- How to “benevolently torment”
people into wanting to buy from your brand. (If
you want to see multiple examples of this after you
learn it on pages 109-110, simply watch the blockbuster
movie “Spider-Man 2” and take notes.)
- A heavy duty — yet 100%
simple to learn — strategy (used by a wildly successful
late night talk show host) for creating a world-famous brand out of thin air!
Let’s “zoom in” on this one for a second:
Johnny Carson was the undisputed King of Late
Night for 30 years. His brand overshadowed every single late
night talk show host who tried to compete against him… and the
vast majority were cancelled and buried in the “TV graveyard”,
never to be heard from again.
That is, until Arsenio Hall started his late night
talk show.
Arsenio did something very clever that let him:
1. Quickly create a huge, almost
instantly-recognized brand
2. Make a fortune with fans who wouldn’t even
dream of watching anyone else’s show
Arsenio (many years later) admitted there was only
one way he was able to “co-exist” with Johnny Carson and
accomplish this amazing feat. And you can read all about his
brilliantly simple strategy starting on page 17 inside Brand
Barbarian.
Best part?
It doesn’t matter how invisible you are now.
It doesn’t matter how well-known you are now.
It doesn’t even matter how much money you have
now.
This one “power-strategy” alone for creating a
massively profitable & influential brand can potentially
help any kind of business or service, in any niche or industry…
seize a brand position from which you can…
Reign Like A King
For Years & Decades
Into The Future!
More:
And this includes selling in markets “overheated”
with experienced competition like weight loss, biz opp, &
eCommerce… or professional industries like insurance,
accounting, & real estate… as well as freelancing services
like copywriting, coaching, & virtual assistance… and
probably even certain tip & commission-dependent jobs like
ride-share driving, bartending, & sales.
It’s hard to imagine anyone not succeeding using
this branding strategy.
And, it’s just one of many revealed inside Brand
Barbarian.
Here are even more game-changing branding secrets
inside:
- A blatantly controversial,
“use-at-your-own-risk” technique used by history’s
most nefariously successful brands to quickly seize
marketshare in nearly any industry you sell in.
(I won’t say this is easy. But if you can pull it off,
you’ll probably annoy & enrage bigger & more
successful brands, with them having to work much harder
to compete with you. Starts on page 48.)
- A little-known discovery by
the University of California for building a brand big
corporations & organizations are eager to pay
enormous sums of money to. (I heard about this
over 10 years ago from one of the greatest sales
trainers who ever lived. And you can read the details on
page 60.)
- How a famous jazz guitarist
went from being an unknown brand struggling to get
gigs in coffee shops… to having adoring fans clamoring
to buy his music. (This “meat & potatoes”
obvious tip is straight from the founding father of
internet marketing as we know it, who helped promote
this guitarist. Page 62.)
- Two sleepy ways (used by a
couple of the most underrated marketing geniuses on
the internet) to use pricing to help create a popular
brand people love giving money to. (Best part:
it doesn’t matter if you price high or if you price low…
you don’t have to “do” anything different except change
a couple numbers around in your current prices via one
of these two methods. Page 39.)
- The “23andme” secret to
having a world-recognized brand people will very often
buy from even if you have nothing of value to offer! (Unfortunately, only a very small percentage of businesses can utilize
this. And chances are, you won’t be able to. In fact, if
you could, you probably would not even be reading this
sales page. But if you happen to be one of these rare
businesses, and if you happen to not be using this every
day already… then you are potentially leaving millions
of dollars on the table. Something that is easily
changed, however, by turning to page 59 and then
following the instructions.)
- A real life example of how I
used an admittedly very creepy & disturbing email
subject line to get on the “radars” of people with
bigger brands, audiences, & influence than my own.
(Including nabbing speaking gigs and JV
partnerships that have been worth a small fortune to my
business over the years. Page 71.)
- A sneaky branding trick used
by experienced PUAs (pick-up-artists) that can
sometimes let your business siphon hundreds of new
customers, clients, and diehard fans from other brands
without lifting a finger! (Not only can this
under-the-radar branding method get you more sales… but
if you’re a guy, it can get you more dates, too. See
page 38.)
- The weird (but 100% true)
story behind how the late Steve McQueen became one the
most bankable brands in Hollywood. (And how to
do what he did for YOUR brand. Page 70.)
- An ingenious strategy for
creating your very own “Kardashian-like” brand (but without needing a sex tape) — where
people start to buy your offers and listen to your
advice simply because you tell them to! (There
is a reason certain celebrities like Kim Kardashian get
paid upwards of a million dollars just to post on social
media… and can create entire business empires for brands
they promote overnight. In some ways, I believe this is
the single most potent — but probably hardest to pull
off — way to build a rock-solid brand ever invented.
Especially since it can work even if you make a lot of
mistakes. Details on page 58.)
- A 300+ year old branding
secret nobody ever told you about (invented by Shaolin
Monks, believe it or not…) for knowing exactly what
your audience wants to buy… before they even do! (In my
experience, this is the easiest way to build a brand so
strong people buy your offers just because you promote
them. I’ve done this for years to launch dozens of
high-quality products nobody on my list asked for, as
well as to market obscure, hard-to-sell offers as an
affiliate people on my list would not ordinarily want.
You can start doing the same thing by turning to page 35
and following the directions.)
- An almost frighteningly
effective way to use trolling (that has been mastered
by a few of today’s most loved & hated
politicians) to build an incredibly famous brand.
(And do it without looking like a spiteful,
self-loathing loser living in your mom’s basement. See
page 59.)
- A ridiculously simple way
(used by Rush Limbaugh & Donald Trump) to use just
1 or 2 words to create almost irrationally loyal fans
who almost can’t help wanting to buy everything your
brand sells! (I doubt 1 in 10,000 “online
marketers” does this. But those who do tend to instantly
stand out from their boring competitors’ brands. Page
31.)
- Spooky insights into how to
create a brand so disruptive it could very well
create enemies obsessed with silencing,
discrediting, or even destroying your brand!
Let’s unpack and take a closer look at this.
This is like advanced brand-building game, and
needs to be used with caution. And the reason why it must be
used with caution is, it’s not only the big secret behind some
of the richest & most persuasive personal & corporate
brands in world history… but in many of their cases…
It Put The People
Who Built Those Brands
In Mortal Danger!
This is no joke.
Think about “death causing” brands like Malcolm X.
Or Abraham Lincoln.
Or Tupac Shakur.
Or JFK.
Or John Lennon.
Or Martin Luther King.
Or even legendary figures like Jesus Christ.
You can also see this on a smaller, less
“hair-raising” scale. Such as any number of celebrities and
businessmen who have been targeted for character assassination,
or who have been attacked relentlessly by the “gatekeepers” of
their industries, their governments, or even their mass medias
to be silenced — often via radical slandering & swift
de-platforming… or via malicious mockery, harassment, and
trolling. Despite all that, almost all these brands are
enormously successful, influential, and, yes, profitable — with money flowing
abundantly towards them and/or their causes.
And here’s the thing:
If you have the guts to use this potent secret in
your business… then just like all the brands above did… and
along with the trolls, haters, and threats they got… you will
almost certainly find a part of your market start to “gravitate”
towards you, only want to buy from you, and almost…
Zealously Defend, Promote,
And Refer Others To
You!
This can be a nerve-wracking branding method.
And I will admit, I purposely limit how I use it
for my own business.
But, the money it can sometimes generate, and the
brand growth you can potentially experience as a result… can
help you become the only listened-to voice out of the hundreds
of emails, social media posts, print ads, TV ads, online ads,
and any other advertising your market sees each day. And
this is especially true if your competitors aren’t using
this secret or are too scared to try.
If nothing else, it should make everyone else’s
brand look boring…
More about this starting on page 54.
In the meantime, here are a few more tips inside
the book:
- A totally backwards way (used
by the late marketing genius Gary Halbert whenever
dealing with famous people) that can sometimes
instantly elevate your business’s brand above more
popular & well-known brands than yours. Page 75.
- 15 tips a top personal branding ad agency owner gives
his own clients for “immortalizing” your brand and
possibly even creating a near-irrational, & even
anxious-to-buy horde of customers who can’t get enough
of your products & services. Start on page 86.
- How to legally &
ethically “steal” credibility & prestige from
other brands… and use all that power to blow up your brand’s value! Page 60.
- The “⅔ text” seduction secret used by the world’s most
successful PUA that can make your brand automatically
more valuable when communicating with customers via
email, social media, phone, text, or even face-to-face.
Page 72.
- A neurological discovery
(taught by memory trainers that turns C & D
students into A students) that can make your
business’s brand far more compelling and your
marketing far more responsive. Page 98.
- A completely non-magical & 100% rational way to
“transmute” personal attacks, slanders, and accusations
against you into a more influential brand people almost
can’t help but want to buy from. Page 73.
- What to say before agreeing
to be interviewed on podcasts that can sometimes get
you “red carpet” like treatment from the host… while
also ratcheting-up your brand’s value to the audience
another notch or two. Page 81.
- How a handful of wicked-smart writers made the Joker
(the psychopathic Batman villain) into one of the most
recognized & profitable brands in comicbook &
movie history. Page 78.
Speaking of comicbooks & branding…
The late Stan Lee managed to build a brand so
attractive & influential, not only did Marvel Comics pay him
multiple millions of dollars per year just to put his name on
their books & movies, but…
A-list Hollywood Actors,
Presidents,
And Other World Leaders
Constantly Clamored To Meet
Him
& Get His
Autograph!
It’s one reason why money & influence flowed
effortlessly to Stan Lee.
And, in many ways, this all happened because of
the 6 methods he used starting on page 80 inside Brand
Barbarian. These 6 ways are neither complicated nor hard to
implement. But, if you apply them to your business… I believe
your brand will have almost no choice but to become more
influential.
Okay, let’s wind this down with a few more of the
secrets inside:
- A down-n-dirty &
completely low tech way (used by the #1 most
influential marketing author & consultant who ever
lived) to build rock-solid credibility and belief in
your brand. (Virtually everyone you see does
the exact opposite of this… which is probably why
virtually everyone else you see has a “limp” brand. See
page 35.)
- A really juicy
“hyper-authenticity” secret used by a MENSA genius
with hundreds of thousands of fans and who is so hated
he’s banned from stepping foot anywhere on Google’s
headquarters. (This goes way beyond just “OMG
just be authentic!” If you want to have a truly
outstanding, influential, profitable, and
aggressively-followed brand, simply do what this
“Google-exiled” blogger & best-selling author does
and watch how people start to react to your brand. Page
43.)
- Who the #1 most profitable personal brand in world history was. (And
the 4 things this person did to (1) have more reach than
any other brand since, (2) have more influence than any
other brand since, and (3) attract/generate more revenue
than any other brand since. Page 87.)
- The late, great copywriter
Gene Schwartz’s mousetrap technique for building a
brand your audience and list almost can’t ignore… even
if they try to! (This 3-second mental shift in
thinking about what you offer works so reliably &
consistently… it can help sell even mediocre products
& services. Use it for high quality offers and
watch what happens to your brand! Page 100.)
- How Oprah Winfrey
“side-stepped” all her competition to become one of
the most valuable personal brands on the planet.
(And the only thing you need do to “Oprah-up” your own
brand — without needing a talk show or being a
multi-billion dollar media mogul. Page 87.)
- An eye-opening psychological
revelation into how Walt Disney created the single
biggest commercial brand in history. (Walt
Disney would probably have laughed at most so-called
“branding” experts today who would have no business at
all if social media & cheap travel and phone cameras
didn’t exist. And I recently read a Walt Disney World
insider’s account of a particularly clever thing Disney
did that can be used by virtually any business owner to build a
unique, and ever-expanding brand in nearly any industry,
niche, service, or product category. Page 82.)
- And the list goes on and on…
And this is just for starters.
Brand Barbarian has many more profit-exploding
branding tips, such as:
How smart brands turn
their worst enemies into their best buyers (page 89)… the “dirty milk”
test used by the 3 most recognizable personal brands in mass
media history (page 15)… Advice from
an international best-selling author of power & seduction
books that can make your brand irresistibly attractive to even
those who hate & despise you (page 69) … The 2 best
“battle-tested” ways ever invented for differentiating &
elevating your brand above any other brands in your niche (page
90)… A “reverse psychology” secret
used by big pharmaceutical brands for selling products &
services without hard pitching (page 99)… and even… how to do what
Apple Computer does to…
Get People Literally
Chemically Addicted
To Your Brand!
True story:
Several years ago, scientists using a magnetic
resonance imagine (MRI) machine presented Apple Computer fans
with images of the company’s popular gadgets. And what they
found was, Apple Computer fan brain
activity reacted exactly how a religious person’s brain reacts
when presented with a picture of their chosen deity!
This is why Apple fans create entire communities
around its brand.
Why people cheerfully sink hopelessly into debt to
buy Apple products.
And, why the media anxiously awaits Apple’s every
new launch.
And guess what?
The methods featured inside Brand Barbarian can
all help you tap into this exact same psychology to get people
hooked on hearing from your
brand each day… practically feening to get their daily “fix” of
your business… and sometimes even…
Buying Your Offers
Without Even Seeing
Your Advertisements!
Okay enough.
If you’re not interested in this book by now,
nothing else I say will change that.
So let’s get to the bottom line.
If you want Brand Barbarian, you must meet 3
specific qualifications.
First, there’s money:
Brand Barbarian is a thin 124-page, physical book (with no PDF or
online/digital component) that costs U.S. $292.00, with free shipping
worldwide.
Next, there’s faith:
This
book does NOT come with a money-back guarantee, and all
sales are final. Anyone who approaches my sometimes
“fringe” branding ideology needing a safety net is neither
psychologically or emotionally ready to use much of what is
inside, anyway. And that is perfectly okay. I specifically wrote
this book for a very small portion of my most rabid & loyal
fanbase who want to see one of the more enigmatic sides of how I
think, work, and build my businesses. In my
experience, the vast majority of people who read this letter
will not even be able to properly implement everything
inside, simply because they don’t have the patience or
ambition required to. HINT: If you have a hard drive,
garage, or basement full of expensive informational products you
never quite got around to consuming — much less using — then you
won’t get any value from Brand Barbarian. And let’s face it…
this is an awfully pricey book to serve just as more bookshelf
decoration.
Finally, there’s will
power.
Most of the methods inside are easy, and “safe” to
use. But a few others take guts, long term planning, deep
thinking, and more than a little shameless self-aggrandizement
to pull off successfully. That means, if you fear the
disapproval of your friends, your peers, your favorite guru, or
your mom… or if you value the blessings of “the herd” over
growing your business… then…
And, you’ll be wasting your time & money.
One more thing, and it’s important:
This is in no way, shape, or form a “learn it
today be making a million dollars by next week!” kind of book.
It’s not only expensive, but it is a “slow-burn” branding
ideology that takes a lot of time and discipline to implement.
After all, a big & influential brand does not just magically
spring up overnight. I’ve been at this for almost 20 years
and still work hard at it every day. So keep that in mind before
pulling the trigger & investing in Brand Barbarian.
In fact, I’ll try to make your decision
even easier:
If you have any
doubts about this book or about my ability to deliver
high-quality & profitable information… then I recommend
taking a pass on this offer.
So think carefully before investing in this book.
Especially since there are no refund guarantees
with it.
Otherwise, grab your copy while it’s still
publicly for sale here:
Click
Here To Brand Barbarian Today
Your Pal,

Ben Settle
P.S. There is some “overlap” in
this book with information I’ve taught in Email Players &
other books I’ve published over the years. Especially
the September 2016, July 2018, & September 2019 Email
Players issues, my first two “Villains” books, and a talk I gave
at Ray Higdon’s Personal Branding Boot Camp a few years ago.
Some of that info is summarized and some is expanded on in this
book. But, even if you happen to have seen any of the
overlap I am referring to... you have not seen that information
put into the overall context of how I use these methods to
create a million-dollar brand.
Either way, you will have to determine if it’s worth
the investment or not.
If you still want to buy it, even after all this,
here’s the link: