Count of Content

One Of World’s Most Prolific Authors Reveals How To Create & Monetize Content So Valuable Customers Are Literally Disappointed If You Sell It Too Cheaply!

Dear Friend,

If you want to learn how to create & monetize content you can potentially sell for 100s, 1000s, even tens of 1000’s a pop in your business, then the book described below can show you how.

The book is called:

“The Count of Content”

     It primarily consists of the December 2021, July 2022, November 2022, October 2023, and April & May 2024 Email Players issues. And it reveals all kinds of little-known & rarely talked about secrets for creating & monetizing content so valuable and engaging your business can charge almost whatever you want for it, and with some customers probably even being disappointed if you sell it too cheaply or if you make it too easy to access.

     Maybe that sounds crazy, or almost impossible.

     So to show you what I mean, here’s a look at the ideas inside:

Sneaky ways to “tweak” your content so that what could otherwise only sell for $10, $50, or $100 can instead potentially go for $100s, $1000s, maybe even tens of 1000’s.

Advice (that probably nobody will want to hear, but that doesn’t stop me from dispensing it…) for creating the ideal price for your business’ content.

A cunning content-creation secret (I observed the late Gary Halbert use brilliantly over 20 years ago) that can not only thwart content pirates… but can work so eerily well I even used the idea to sell some $15k coaching spots with just a couple emails when I was once in a hurry to bring in some cash flow.

A “quickie” power lesson about selling high ticket offers straight from a consultant who taught Cadillac salesmen back in 1916 how to help sell out their inventories. (Was used later by guys like Gary Halbert to also sell high ticket & high quality offers.)

The ruthless secret used by Helena Rubinstein to build her high-priced cosmetics empire… and how to do what she did today with your business’ content, even during down economies and in markets overheated with competition.

Another clever “Helena Rubinstein special” method that is quite possibly the single fastest way ever invented to breathe new life into a failed promo or offer. (It takes balls to do this, but if you can pull it off, your business could potentially make more sales from a failed launch than a successful one!)

A secret used by the late Jim Straw (who did everything from owning his own bank to owning an import/export company to later becoming a world class affiliate marketer) to pull off selling a 160-page pdf eBook for $995.00. (I hear tell Jim sold 12 to 15 copies per month using nothing but PayPal, a plain text sales letter, and daily emails. Inside I show you one of the main ways he was able to pull it off, and how your business can possibly do something similar.)

A content creation secret used by famous actor Gary Cooper to turn otherwise boring, ordinary, bland, and totally “plain vanilla” scenes into fascinating & memorable moments people remembered for years afterwards. (Especially useful if content your business sells is otherwise easily found free on YouTube or Google.)

A shrewd way used by everyone from Dr. Seuss to Mister Rogers to even Quentin Tarantino… for creating content people love to pay for and consume even if it’s not mind-blowingly original.

An old school writing trick for making your content so compulsively engaging & hard to stop reading/watching/listening to it might even piss people off! (No joke — doing this not only pisses off Stefania whenever she reads or edits my content… but it even irked my book designer when she was creating the interiors of one of my books.)

7 ingenious ways (based on what Dungeons & Dragons in the 80’s did to help stop IP theft in its tracks) to aggravate & foil content pirates who are probably drooling right now at the chance to steal and sell your hard work.

The “Scorsese touch” content creation & monetization secret I’ve been using for the last several years to help write emails that sell like crazy without having to constantly hard pitch my offers. (Including helping me sell scads of my perfect bound books that look like they should sell for $13 at Barnes & Noble for as much as a $1,000+ a pop…)

A sneaky way to craft content that can help your business stand out head & shoulders in niches overrun with competition and distractions.

An ancient kung fu fighting tip (used by the late, great copywriter Jim Rutz did a lot in his ads, believe it or not...) that can help make even the most mundane, ordinary, and typical content/information look & feel exciting and sexy.

A 3-point content creation approach pioneered by Earl Nightingale (when he was a radio broadcaster in Chicago) and later perfected by Dan Kennedy (when speaking on the Peter Lowe tour) that can help get your content ridiculously high engagement & sales.

The admittedly strange reason why using hard-to-read email fonts online can help sell more high-ticket content than using easy-to-read fonts.

A little-talked about way for creating content people not only look forward to paying a premium for but sometimes practically INSIST on paying a lot for.

The nutty (but still true) reason why content that is physically painful to consume can be priced higher than content that is easy & fun to consume.

The case against high production values when creating high-ticket content in your business. (Today’s crappy production values brought by YouTube and Tik-Tok being the norm should be case enough. But I go a lot deeper into this inside the book. Snobby content creators will bristle, of course. But nobody cares what they think anyway, and most of them are broke…)

A secret way of using the infamous Maslow’s Hierarchy of Needs to create high-ticket content people not only don’t care is expensive but are far more likely to consume and benefit from it.

A 382-word “case study” on exactly how the late Gary Halbert was able to charge a premium for info products that were just glorified reports. (HINT: Hardly any content creator you see today does what he did — yet it’s really quite brilliant, and makes creating content both more fun and more simple.)

How to summon energy & excitement “on demand” to create content when you don’t feel like it, don’t want to do it, and it feels like such a chore you’d rather be doing ANYTHING else but creating content. (The late Heath Ledger tapped into this phenomenon to help create his most memorable performance as the Joker. And I've been using for a long time to pound out all kinds of content even when I'd rather be doing something else. You can, too, if you take this approach to heart, apply it, and work hard at it.)

An “off the cuff” comment the great Matt Furey made on a Zoom call (while we showed him BerserkerMail) that is probably the single most valuable content monetization lesson I’ve heard (and used) in the past 10 years. (He talked about everything from publishing, email, & health… to Bigfoot, aliens, &, yes… flat earth… but this “throwaway” comment he made about jump ropes was something I wrote down, have been thinking about, and have since doubled down on using to move probably even more offers than I normally would have.)

How the world’s greatest living copywriter used ordinary steak knives to sell millions of dollars in subscription offers. (He wasn’t selling “content” necessarily — but I have been using this ditty for nearly 20 years since hearing him teach it to sell all kinds of content-related offers. I suspect nearly anyone else in business can, too.)

The Marvel Cinematic Universe secret to selling some people on wanting to buy content your business sells literally months (possibly even years) in advance — including before you’ve even created or talked about it! (I noticed Marvel started doing this with its first Thor movie, and it’s been a free education in content offer launches since. Their movies may not be great, but their way of selling irrefutably is.)

One of the “most published” writer on the planet’s bonafide creativity hack for tricking your brain into coming up with lots of potentially ridiculously profitable ideas for all kinds of content (books, courses, videos, audio, anything, really) you want to create. (I’m not usually a big fan of hacks — but even I admit this is one of the most cunning ways I’ve ever seen to create everything from subject lines and headlines to stories to lessons, newsletter issues, courses, and everything in between.)

The exact best time to create content to sell, use as premiums or teachings, for coaching, or probably anything else. (I learned this clever trick from my uncle — a very successful Amway distributor back in the day — and it’s made the content-creation & monetization side of my business both a whole lot more profitable and also a whole lot less stressful.)

A little known (inspired by something an old school Marvel Comics editor in chief’s once did) secret for creating bonuses & premiums that can help sell lots more of your other offers — and often without doing any hard pitching in your content or pissing anyone off. (Bonus: doing this can also help make it more likely your customers will be more successful with those offers, use those offers, refer others to those offers, give testimonials for those offers, want more of those offers, and the list goes on. A powerful tip indeed.)

How one of the most prolific writers in history cleverly used “dangling plot lines” to keep people reading, engaging with, and, yes… buying his content for literally decades… and how to adapt what he did to the content your own business sells.

18 ways for creating content that can give you such a rush of ideas you might even have to quiet your brain just for some peace! (These 18 ways are basically like a “sequel” to my best-selling Breakneck Content book — delivered in rapid-fire style inside, and that I use myself to pound out more content in a month than most content creators probably do in a year.)

How to blatantly sell in content while still delivering more true value than if you were just trying to give value and not pitch at all.

The psychology behind why I’m such a stingy, “Scrooge-like” prick about not giving customers (even the ones who pay me over $1,000 for a mere book) autographed content.

Quite possibly the most practical way ever invented for creating content that gets maximum engagement, maximum consumption, and maximum profitability… but that also probably can’t be 100% copied, duplicated, fapGPT’d, or pirated.

Why I refused to get into the health supplement game back when I sold in the prostate niche… and how this can help you sell your content easier (and possibly at a higher price) than you can sell it for now.

Possibly one of the fastest & most reliable ways to increase your profits from selling content (while also making it far more likely to be consumed, used, benefited from) that has ever been invented.

The one “super power” (which has little to do with inborn talent) practically all great and high-selling content creators share in common… and how to grant yourself this power for your content creation endeavors going forward. (I cannot make any specific promises or guarantees. But my guess is those businesses who take this part of the book to heart, and really do it as a way of life going forward… could very well go on to find the next 10-months more profitable than the last 10 years.)

The inside story on what I told a content creator (who sells courses to tennis players — but can apply to any content creator) who wants to take his content-creation to the next level in sales, charge more, and seize market share from his competitors.

How to create content in such a way where fapGPT, AI, etc will not only pose zero threat to your business... but the AI fad everyone mindlessly buys into will probably end up making you even more sales as a result.

2 radical ways to make your content so insanely valuable your customers will possibly also never forget about you, never stop talking about you, and never stop bragging about what you sold them.

A dramatic approach to creating content your business can charge a premium for, with so much inherent Value people might even fight others over buying it!

11 ways your business can potentially sell super high-priced content & other offers with customers happy and even eager to pay for the privilege of doing so.

What Steve Jobs did to create a (healthy) chemical addiction to high priced Apple Computers & gadgets, that can also help get people (healthily) addicted to reading your emails, buying your offers, or just being around your business. (Do this right and price can potentially become all but irrelevant. Buying your offers can potentially become all but routine. And making more sales & profits can potentially become all but ensured.)

A truly “paradoxical” way of selling high ticket offers (most marketers would not bother even testing, much less using) that can sometimes open the minds and wallets of even your most skeptical customers.

How a weight loss coach “benevolently punishes” her clients into buying, using, and benefiting from her high-ticket coaching program.

A simple “tweak” you can make to your business that is possibly the single fastest, most reliable, and simplest way to justify charging higher prices ever invented.

Seinfeld's Soup Nazi’s secret to charging almost any price you want, with some customers & clients willing to literally suffer and do whatever you ask for the privilege of buying.

A clever 3-step secret used by the highest paid actor in Hollywood back in 1970s to land more movie roles (he literally charged studio producers $50k just to read their scripts), more women, and more money than he possibly knew what to do with. (If I could only learn & use one thing in the game of marketing to sell high ticket offers and bring in all the new business I can stand… it would be this 3-step secret. For some business owners it can be that potent, that profitable, and that reliable.)

What to do to your business (funnels, lead gen, etc especially) to help create more credibility and believability for your offers. (I’ve been doing this for years to curate one of the most responsive lists in my niche… and the late copywriter Bill Jayme became the highest paid copywriter of his day doing it. I won’t say it’s “easy.” But it is simple. And you can start doing it in your business immediately after reading about it.)

Advice to people with hangups about charging a lot of money for their offers, wondering if they are charging enough money for their offers, and considering charging more money for their offers. (I cannot tell you what to price your offers in your business. But I can tell you how to approach pricing for getting more customer compliance, less lead skepticism, and possibly even more overall profits.)

What you can do (starting the same day you learn it) to make your business “ooze” high-quality, prestige, talent, and value. (HINT: The best way to be able to charge almost whatever you want for your offers is to run your business in a way where people expect to pay a premium, and would think something “off” if you didn’t charge high prices. See how inside.)

The “fights are bullshit” secret for writing emails that can potentially make lots of sales even if you hardly even mention your product or offer at all. (This is directly from the writer who helped make The X-Men a household name and a billion dollar IP for Marvel Comics. And it can work like a charm when creating other kinds of content, too — from sales copy and emails to books, courses, talks, and everything in between.)

A content creation trick (that's gone all but extinct since the rise of “Influencer” culture) that can help you sell your offers on the sneak inside your content. (I also show you an example of an email doing this that got the highest clicks, opens, & sales for us during a highly competitive affiliate campaign… even though it barely even talks about “the product” or benefits or has all that many claims.)

2 things amateur copywriters, coaches, & online marketers can do (starting immediately) to help grow a bigger and more influential business than their more talented & well-connected peers and competitors. (These are the exact 2 things I did over 20 years ago to quickly blow right past a lot of my own more talented, better connected, and far superior copywriter and/or marketer peers.)

Why always trying to be contrarian or a “rebel” is a recipe for ending up ignored at best or even an abject failure in the content creation game at worst.

How to use your content to seize the coveted “cat bird seat” (i.e., he to whom business seems to flow effortlessly) in your industry. (Old school Mad Men like Olgilvy, Burnett, Norman, Foote, Cone, etc were pros at doing this — and it’s one reason why each had their own horde of clients who gravitated just to them, only wanted to hire them, and often didn’t care how much it cost.)

How to approach content creation in a way where your name and business brand can be all but “infused” so strongly in your customers’ brain cells they start seeing you almost everywhere and almost in everything they look at! (I won’t say doing this is easy — it’s not — but it is the big secret to how you can potentially achieve true marketplace omnipotence where your content can spread to the four corners of the earth and all but sell itself.)

A nearly effortless way to “ratchet up” the prestige, engagement, and consumption (and, thus, price) of your business’ content.

An under-the-radar way (discovered by some smart jazz musicians decades ago) to knock out content people happily & eagerly pay a bundle for.

A “hail Mary pass” way of using content you’ve created to potentially make more sales in a week than many businesses do in a year. (The downside is you can only break the glass and use this probably one time, so make sure you do it when it counts.)

A non-cringey way for using name-dropping in your content to help make it more likely to be consumed, taken seriously, and even back end sell your other offers. (This goes way beyond content creation and delves into what I teach about World & Marketing Universe-building as well… to help make it more likely customers want to enter your domain and not want to leave. I’ve been using this trick for years, and am finally now teaching it in Email Players.)

Clever ways to use “Lore” to help give your business top-of-mind Status amongst your market, customers, & clients. (This also delves into World & Marketing Universe-building as I teach it. And it can also help add depth to the info you teach, create a “mystique” about your content, and potentially make that content inherently more valuable as a result.)

The psychology behind how to combine content with promotion in your content so people looking to be sold are still learning and people looking to learn are still being sold.

A ridiculously profitable sales secret (I learned years ago from a bike shop of all places, and have used ever since when applicable) that can not only possibly help make it so your business’ list doesn’t mind being pitched… but may even thank you for doing so.

An old copywriting turn-of-phrase (you can see in certain Gary Halbert ads if you know what to look for) almost any business can use in sales copy or emails to sometimes help slash buyer’s remorse, refunds, & bad reviews.

     All right, so here’s the deal:

     Count of Content is a short (about 250 pages), paper-and-ink book that is primarily made up of the December 2021, July 2022, November 2022, October 2023, and April & May 2024 Email Players issues. It is also admittedly expensive for its size — costing a flat U.S. $700.00 with free shipping in the countries we ship to. (If your country does not show on the drop down menu on the cart, that means we do not ship there.)

     Plus, not only is the book short & expensive, but...

There Are No Refunds
& All Sales Are Final.

     You should also realize this is a physical book (not digital).

     So make sure you put some thought into all this before buying Count of Content for your business. I do not recommend getting it on “impulse,” nor do I recommend going into debt to get it.

     If you still want it, then go here:

               Your Pal,

               Ben Settle
               Publisher

P.S. Remember, this book is mostly a compilation of the following Email Players issues: December 2021, July 2022, November 2022, October 2023, and April & May 2024 Email Players issues. So if you already possess some or all of the above issues, you’ll have to decide whether it is worth buying Count of Content or not.

Please think carefully before purchasing, either way.

This is a significant investment.

And it should not be frivolously purchased.

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Questions?

Contact me via email at ben at bensettle.com
PO Box 1056 Gold Beach, OR 97444