Dear Friend,

If you want to radically amp up your sales, influence, brand, and prestige using just the visual and design-side of your business & marketing, then my book on the subject can show you how.

The book is called:

It’s only intended for the small corner of my list that already “gets” my ways. And it ain’t cheap, nor does it come with a money-back guarantee.

So to help you decide whether to get it or not, here’s a snapshot of what’s inside:

so well for opt-in pages also helped make the Marlboro Man ads and David Ogilvy’s infamous “Man in the Hathaway Shirt” ads work so well. It also helped me curate one of the single most responsive lists in my industry. See pages 23-26.)

What is this artist’s style-driven secret for his professional & financial success? And how can you apply it to the visual & design-side of your business?

To get the answer start reading on page 15 inside Markauteur.

Believe it or not, it’s almost laughably simple to implement.

And if you’re really “gung-ho” & good at it…

That ain’t no joke, either.

Although, I must be brutally honest with you:

That may or may not end up being your experience. Every business is different, and every marketer is different. But in my experience, style & design (when done correctly) can potentially make your business more sales, immortalize your brand, and draw customers & clients to you sometimes without even knowing what it is they are buying — or why they are even so attracted to your business in the first place!

Maybe that sounds almost impossible.

And I fully admit most businesses will never experience this phenomenon. But if you do, that’s one way you’ll know you’re doing it correct…

Here are some more of the tips waiting for you inside Markauteur:

(They even have a name for it: “Cinderella Surgery.”)

And yet, these prohibitively expensive, “feet-mangling” shoes sell out the same day they drop. They are also regularly copied by Chinese factory pirates. And many people who can’t afford or find them raid hardware store shelves to buy the exact same red paint on the bottom of these shoes to fake their own pair. This brand’s designs have created a genuinely obsessed fanbase that behave like feening heroin addicts with their shoes. Some people even get depressed if they aren’t invited to the company’s sample sale. Shoving matches & fights happen in line over who can buy them first. And thieves routinely steal these bizarrely designed shoes out of other customers’ shopping bags while on the way to the counter to pay for them! Certain A-list celebrities have even been known to pay through the nose just to put a special kind of Botox on the balls of their feet, so they can more comfortably stand in this brand’s stilettos on the red carpet.

And that ain’t all:

These shoes are also notorious for creating painful bunions, hideous-looking “hammer toes” (that literally make your toes look like prehistoric pterodactyl feet!), and puss-filled corns prompting them to get surgery to remove all these horrible foot deformities…

No, it’s not “logical”, and that’s the point:

The eerily-effective design secret behind what makes this brand of shoes so popular & profitable (they sell for thousands in some cases) really shouldn’t work at all if you listen to practically any expert on the subject. And yet, I have personally used the same “quirk” in buyer psychology they use in my own business to sell ordinary perfect bound books (that look like they should only cost $20 in a bookstore) for as much as $1,000 or more. Unfortunately, there is no checklist for how to use this secret. It’s purely a state of mind and a strategical approach to the visual & design-side of your business, combined with some very basic marketing fundamentals. That’s why nobody can “tell” you how to do it. You can only be shown how it’s been done by others.

That’s the bad news.

The good news?

Practically any business can use this secret regardless of what kind of offers you sell. You don’t need any special design skills or talent. You don’t have to follow any artistic rules or trends (just the opposite). And you can do it “low brow” design style like most direct marketers prefer, or you can do it in a pretty & slick design style like so many graphics professionals do. You just have to understand the principles behind how it works, think about how to apply those principles to what you do, and then…

However, a word of warning:

There are no guarantees this completely misunderstood method will work or not for your business. Probably many people reading this letter will even be disappointed by the lack of a checklist for doing it, and by the level of thinking, experimenting, and trial & error it requires to implement. If it was easy everyone would be doing it. And if it was simple everyone would be teaching it. And if it worked for everyone, then you’d see everyone talking about it, instead of parroting marketing gurus all day. So keep all that in mind before getting too excited about trying this.

You can start reading all about it on page 129.

But first, here are even more tips found inside Markauteur:

Here’s why:

Markauteur shows several reprinted “back & forth” emails I had with world-class designer Kia Arian while she created some of my most profitable business & marketing designs. Kia went from doing data & systems engineering for the Hubble Telescope to becoming one of the only designers on the planet the great “professor of harsh reality” himself — Dan Kennedy — has let anywhere near his own projects (if that tells you something). She has both a creative and scientific approach to design you don’t see with hardly any other designers. And these reprinted emails show you the psychology, problem-solving, and, yes, business World-Building ideas that go into many of the best designs she’s done for me — including book covers, logos/mastheads, graphics, and other visuals.

More:

Markauteur also includes a long, in-depth transcribed interview I did with Kia about direct response design. We talk about everything from color psychology and font selection… to the best times to use pretty & slick vs ugly & low brow… to the design-side of business World-Building. Kia has been closely watching how I go about doing this in “real time” for years. And here’s what she said about how I do World-Building via visuals & designs:

And that’s one of many things Markauteur does:

Introduces you to how to use design for business World-Building to help you potentially curate a near-fanatical following of great customers & clients who like to buy and hate to leave This part of the book is intense and should be read multiple times. And you can begin doing so on page 49.

All right, let’s “bottom line” this:

Markauteur is a 194-page hardcover (no PDF or digital version exists) & full color book that costs $1,108.00 US with free shipping worldwide to countries we ship to. (NOTE: if your country doesn’t show on the drop down on the order form, that means we don’t ship there). Yes, this is very pricey, especially for such a thin & short book. And no, it’s not for newbies, nickel & dime price shoppers, or anyone who isn’t already “sold” on me being able to deliver the bacon many times over in my books in spades.

Plus, before buying also realize:

If you need a money-back guarantee simply don’t buy it.

Otherwise, one last thing:

Due to the nature of these books (hard cover, full color, big size, etc) combined with a world-wide paper shortage and annoying supply chain snafus slowing down production… they can take a very long time to produce. In fact, when my inventory is gone, my printer says it will take as long as 5 months (and possibly even longer) to get more in stock. (If the link below sends you to a blank order page, that means I am out of stock, so no need to ask.)

I try my level best to keep this title in stock at all times.

But you never know how demand will go.

So if you’re the impatient type then best buy it sooner rather than later.

Otherwise, don’t complain or say you weren’t warned…

To grab your copy today go to this link immediately:

www.EmailPlayers.com/design

Your Pal,

Ben Settle

P.S. If you are someone who’s a bit on the slow side of things, drooling on the carpet over the thought of being able to “swipe” any of the designs or visuals you see in Markauteur, you will be quite disappointed. This will be completely obvious when you begin reading. But by that time, you’ll already have wasted a lot of money for something you cannot use — much less understand — if all you know how to do is swipe & steal ideas. So if that is you, just save your money and pass on buying.

I promise you’ll be happier.

And you’ll also save yourself a lot of time, money, and grief.

If you think I exaggerate then maybe you’ll believe what one of the world’s top direct response marketing designers — who created Markauteur’s cover & interiors — says about the book & and who it is for (and not for) in the intro:

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To grab your copy today go to this link immediately:

www.EmailPlayers.com/design