Slacker Copywriting Coach Whose Sales Copy Routinely Gets Praised By The World’s Highest-Paid Copywriters Reveals His Secret Way To Slacker Copywriting Coach Whose Sales Copy Routinely Gets Praised By The World’s Highest-Paid Copywriters Reveals His Secret Way To Make Far More Sales By Spending Far Less Time Writing Your Sales Copy! Make Far More Sales By Spending Far Less Time Writing Your Sales Copy!

“I've quickly ‘batted' out ads that have collectively earned tens of millions of dollars for businesses in hyper-competitive niches, and against more talented copywriters, using my secret ‘Copy Slacker' method.”

“You can use this method in your business, too — with just a short 144-page training so simple you can learn it in one sitting today, and be using it to make more sales in your business as early as tomorrow…”

Dear Friend,

If you want to as much as double (even triple) the sales your business makes from your sales copy… while cutting your writing time in half and eliminating a lot of the stress, frustration, and overwhelm you feel writing copy now, then this letter will show you how.

Here's the story:

My name is Ben Settle and, about 18 years ago I was a broke, desperate copywriter in so much debt I was (literally) almost bankrupt. I barely got paid anything to write copy. And even when I did get work, I'd stare at a blank screen for days wondering what to say, or how to begin. I'd then spend several weeks raiding my copywriting books and swipe file for inspiration… only to end up more overwhelmed, more confused, and more crippled with “analysis paralysis.”

But you know what the worst part was?

After all that time obsessing and stressing over my copy…

My Ads Would Barely Convert

Or Make NO Sales At All!

I was a complete and utter failure at copywriting.

And, things got so dire, I couldn't even pay the rent or car note anymore. Then, call it luck, fate, or even “divine intervention” if you want… but I got a call from an internet marketer who had read a bunch of my copywriting articles (I was admittedly one of those hacks who taught copywriting, but didn't do it successfully myself). And, he offered me a chance to write an ad for a high ticket (and unproven) product where he would pay me 50% of the sales if the letter worked, and nothing if it didn't.

Long story short:

Since I was in a hurry and didn't have time to spend weeks and months writing the copy, I decided to do a little “experiment” to write the ad faster than usual.

It was, in many ways, the opposite of what a lot of gurus were teaching.

And, I didn't really think it'd work.

But, I figured I had nothing to lose (my ads sucked anyway) and tried it. So with only a few days to spare… I quickly created the ad using my experimental method for researching and writing copy fast. The ad was far from perfect. But, (as the client said) it was “good enough” to run, and we mailed it.

The result?

That One Just “Good Enough” Sales Letter

Helped Me Pay Off My Car And Other Debts

In A Matter Of Weeks!

But that's not all:

The sales we made off that sloppily-written ad were so big, the client and I attracted joint venture partners from the UK, Australia, and other countries who wanted to use that ad to sell our product to their lists, too.

But, I had to wonder:

Was I really on to something with this way of writing ads that let me bypass weeks (and even months) of work, stress, and tediously obsessing over my copy? Or, was this just some kind of “one hit wonder” that only worked for that particular product and list? So I immediately tested this new formula on some other copywriting gigs.

And guess what?

Not only did I knock that copy out in record time, too, but…

These Other Ads

Made Even More Sales!

After that it was like the floodgates opened.

Writing ads became unbelievably fast & easy with sales pouring in.

My method gave me so much free time, colleagues called me a “slacker.”

And, clients started seeking me out to write their ads. (Instead of me seeking them out.) In many cases, they didn't even want to see my portfolio. They'd either bought something from one of my ads and wanted to hire me because they knew I wrote the copy (like 7-figure copywriter and millionaire investor guru Mike Dillard did). Or they had seen a demonstration of how I worked (like the world leader in self-defense training at the time Captain Chris Pizzo did). Or they simply saw how I applied this new way of writing copy to other peoples' ads (like the “founding father” of internet marketing — who even Time Magazine gave props about that to — Ken McCarthy did).

Anyway, my “slacker friendly” method is based on two things:

Specifically, doing research based on how certain law enforcement agencies “profile” and get inside the heads and psychology of serial killers, terrorists, and other criminal masterminds. I figured if it works for getting to “know” the bad guys, I could use that same methodology to get inside the heads of my customers, so I would know exactly what they're thinking, what they want to buy, and what to SAY to sell them. Fact is, when you know “what” to say, it doesn't matter all that much “how” you say it. Quickly-written ads that are just “good enough” (or even downright sloppy) can make you a ton of sales and beat better copywriters (who spend a lot more time writing their copy than you) if you have the right research. And what I did was, I figured out how to get this research fast, and use it to write my ads even faster.

What I mean by that is this:

I decided to throw out all the complicated 50+ point copywriting checklists, formulas, and templates all the gurus were pushing. I had no doubt those things worked for them. But all that “noise” just made things more overwhelming for me, and made the whole copywriting process take way too long. So instead, I “reverse engineered” exactly how a few of the world's top copywriters structure their ads (that none of them seem to teach, for some reason) and broke it down into 5 easy steps even a frustrated and overwhelmed newbie like me could follow.

The result?

A ridiculously simple way to write copy fast — that also makes lots of extra sales.

In fact, some people I have shown it to…

Have Accused My Copywriting Method

Of Being “Too Simple!”

Is that true?

I don't know, maybe.

What I do know is, my sales letters using this method have collectively (between my clients' businesses and my own business) since helped make tens of millions of dollars or more in sales in some of the most competitive niches on the planet (like golf, weight loss, self defense, and biz opp) where I have competed against more talented and harder-working copywriters. Believe it or not, a few world class copywriters are even on record saying I make them jealous (like Ryan Healy, world class copywriter for several major financial publishers like Agora Financial & Lombardi Publishing) and even “pissed off” (like Ray Edwards, who has the biggest book of “Who’s Who” internet marketing guru clients on the web) because I make it look so fast and simple.

Here are a few examples of what I've done with this “slacker” copy method:

Anyway, here's what all this means for you:

For many years, I resisted showing exactly how I did this in detail. The way I see it, there's more value in keeping secrets than sharing them. And, I simply wasn't motivated to teach it.

But I recently decided to offer it in a book called:

“Copy Slacker”

No, it won't make you an “A-list” copywriter.

(Even though I've gotten testimonials about my copy from A-list copywriters.)

Or even a so-called “world class” copywriter.

And, while I call it “slacker-friendly”, that doesn't mean you can be lazy. It still takes hard work and some time. It just doesn't take nearly as much work and time as other methods I've seen. Even so, I believe it can help anyone (both raw newbies and seasoned pros alike) jack up your response… cut your writing time by as much as half (or more)… and virtually eliminate all the nagging frustration, stress, and confusion you feel when writing your ads now.

However, a word of warning:

This print book (it’s just a book — no audio, video, or pdf) is very expensive.

And, it does NOT come with a money-back guarantee.

If that gives you acid reflux, then I suggest buying a more “conventional” and/or cheaper copywriting product, book, or course, instead.

(There are certainly plenty to choose from.)

Otherwise, to help you decide, here's a “sneak preview” of what's inside:

Why You Should

Treat Your Market

Like Evil Criminal Scumbags!

Let's take a break to “riff” on this a moment.

If you ask 9 out of 10 copywriters what they want to know for making more sales, they'll ask you about all the best copywriting tricks, tactics, and techniques. But, they are asking the wrong questions. That's like asking an FBI agent what's more important — being able to shoot a criminal in the eye from 200 feet away… or knowing how to profile a criminal so they know where that criminal will be, what their next move is, how they think, and the best way to catch them.

I'm not saying to call your customers criminals.

But, if you know how to “profile” your customers like lawmen do… so you know everything about your customers psychologically, emotionally, and even physically…

You Can Make Many Extra Sales

Regardless Of How Good

Your “Writing” Is!

You'll know exactly what they want.

Exactly what to say to them.

And, exactly how to deliver your message in the most “sales friendly” way.

Anyway, that's one of the things Copy Slacker shows you: How to “profile” your market like this so you almost know more about them than their own mothers.

Plus, I'll also show you these other little-known research tips:

How to get Nielsen (the big TV audience research company) to do market research for your sales letters (page 37)… A “tried and true” way of knowing when you've done enough market research (also on page 37)… A market research “cheat sheet” (I've only previously given to consulting clients who paid me $15,000 a pop) that'll tell you exactly what words to use in your ads to make your business the maximum amount of sales (starting on page 20)… The “circling the desk” research trick (used by a late copywriter who specialized in writing high ticket products) that lets you do market research twice as fast as it normally takes (page 39)…

But we're just getting warmed up.

Here are some more of the invaluable tips inside Copy Slacker:

  • The sales-destroying mistake copywriters make when using surveys to do research. (The GAP company once made this blunder and it cost them probably tens of millions in sales. See page 18.)
  • An infamous dead comedian’s method for getting attention in his comedy acts that can make your sales copy automatically more credible, more believable, more interesting, and less “advertising” sounding. (Page 68)
  • The exact number of syllables your words should have (according to one of the best copywriters who ever lived) if you're selling to a mass market. (Page 28)
  • What A-List copywriters (who work for the biggest direct mail and internet publishing companies in the world) talk about with each other about copywriting… but almost never discuss publicly! (Hint: It ain't anything sexy or “sneaky” like NLP or other persuasion and writing tricks found in most books. Instead, they talk about this one thing even some of the best copywriting courses ignore or just gloss over, at best. Details on page 16.)
  • The world's most-feared negotiator's secret (he used to broker billion dollar deals) to making sure your sales letters are exciting, sexy, and interesting to read. (Page 17)
  • A bizarre (but ridiculously effective) way of using an ordinary dog leash to create ads that can win even against better “written” copy! (Page 43)
  • The 1960's “Mad Man” era secret to writing headlines that can get people eagerly reading every word of your sales letters. (Page 48)
  • The naked-man-in-the-woods headline tactic of an 8-figure earning copywriter that can help keep readers glued to your ads — even if they're being bombarded with texts, ringing phones, Facebook messages, crying babies, and other distractions. (Page 49)
  • Facebook's secret swipe file for writing ads so effective it may very well make people mad at you for interrupting their day because they can't resist reading your sales pitches! (Page 99)
  • 11 “newbie proof” headline templates (with real-life examples) that are…

Designed For People

Who Struggle With Copywriting

And Are In A Hurry!

Speaking of headlines:

Once upon a time, I wrote a “sleepy” looking headline that nobody (including the client) thought would work. But not only did it win, the client used it as his space advertising all over the internet — including on big news sites (that cost a fortune to advertise on). He simply used the headline verbatim (tweaking maybe a word or two at most), along with an image, and a “click here” call to action.

The result?

That ad ran for several years. And, it made the client a pile of extra sales (and I believe they were already a $30+ million per year business).

Anyway, you can see this headline and know exactly what made it “tick” inside Copy Slacker, where I break it down and show you how to apply the psychology of it to any of your headlines.

Plus, you’ll also learn these headline secrets starting on page 47:

Word-for-word the single best kind of headline to use (proven in over a billion dollars worth of testing)… How to “sexy up” a boring headline with just a few extra words… The best kind of headline to use if you're not sure what to write… A simple “twist” to add more pop to your headlines used by billion dollar merchandising companies… A secret way known by neurology experts for making your headlines almost impossible to ignore… When you don't even need a headline in your ads (two of history's most-mailed letters didn't have headlines)… A secret (and free) place to see headlines written by the world's top copywriters you can study, model, and tweak for your business's sales copy at will… and more.

Here are even more of the copywriting secrets patiently waiting for you inside:

  • A sneaky way to use your competitor's products and services to sell yours! (I once saw a martial arts school do this, and their new member count went through the roof. See page 114.)
  • A 6-word “Old Faithful” sales letter opener any business can use, that works for almost any ad you will ever need to write. (Page 64)
  • A little-known way that can sometimes drive people almost stark, raving mad at the thought of not being able to buy from your sales copy! (Page 116)
  • The most “fail proof” way to write ads ever invented. (Straight from the man who founded Sears — and nope, it has nothing to do with being a good writer. Page 152)
  • The “devils backbone” secret to making boring products instantly sound far more interesting. (Pages 40-41)
  • A 3-second sales letter design trick for making your ads far easier to read and, thus, buy from. (And don't worry, no design or software skills necessary — if you can select and bold words with your mouse, you can do this! Details on pages 109-110.)
  • How one of America's top sales trainers “spins” the worst flaws and negative aspects of products and services into red hot reasons to buy! (Page 148)
  • How to convince even “fire breathing” skeptics to hear you out and buy from you. (Page 58)
  • How studying the great copywriter John Caples can get you in legal hot water. (Disclaimer: I am a huge John Caples fanboy and believe every copywriter should study his work. But, there is something he did in one of his more famous ads that, if you do it today… could get you fined by the government or worse! Read pages 85-86 to see why.)
  • A “magic bullet” way to…

Write Stories That Are So Persuasive

They Can Sell Your Business's Products

Even When You're Not Pitching Anything!

True story:

The 1986 movie “Top Gun” (about a Naval pilot training at the “Top Gun” fighter pilot school) was, in many ways, one of history's most profitable “sales letters.”

And there are two reasons why:

First… after the movie hit the screens, Ray-Ban Aviator sunglasses (the kind Tom Cruise's character “Maverick” wore) jumped 30%. And secondly… Air Force and Navy recruitment shot through the roof. Frankly, that movie was so good at “selling” the public on joining the Navy, recruitment booths were set up inside theaters it played in!

Hence, the selling POWER of stories.

After all, there was nothing in the movie telling you to go buy Maverick's brand of sunglasses or to join The Navy. Yet, the story…

Helped “Sell” Great Hordes Of People

On Buying Both Those Things.

And guess what?

Copy Slacker shows 5 ways to write persuasive stories for your business that have been used to generate (literally) billions of dollars in sales in every imaginable market for every kind of product that's ever existed. In fact, the story-telling methods I use are so powerful (and simple), I was flown in and paid a big fee to teach about them (and some other topics) to $400+ million per year direct marketing company Agora Financial's copywriters and editorial team.

Let's keep moving with some more of the tips inside Copy Slacker:

  • How people are neurologically “hard wired” to be persuaded. (This info has been used to generate huge amounts of money by everyone from vicious propaganda machines to worldwide peaceful religions — here's how to use it to make a ton of sales in your ads. Page 73.)
  • A secret place to get free top-notch copywriting critiques. (Many of the world's highest-selling copywriters go to these same people — and not necessarily other copywriters — for critiques for their own ads. Go to page 132 for the details.)
  • The “back-asswards” order in which old school copywriters wrote copy that crawled inside their customer's psychology and virtually tormented them until they bought! (Page 38)
  • When having a lower price can hurt your company's sales, branding, and even reputation! (Page 25)
  • How to “download” a copywriting client's personality and voice into your ads so it sounds exactly like them in your copy. (If you're a freelancer, this could almost eliminate re-writes, changes, or annoying time-consuming edits. See Page 42.)
  • A Stanford psychologist's secret method for mentally disturbing your prospects into wanting to buy from your business's ads. (Page 102)
  • How to legally and ethically “borrow” proof and credibility from other people to make your company's ads more believable and persuasive. (Hint: You can see this “in action” if you read the bestselling book “Rich Dad, Poor Dad”. Details on page 90.)
  • The (blatantly “crude”) method for determining the exact best length a sales letter or advertisement should be. (Page 93)
  • How to spin awful, traumatic, and painful things that happen to you into high-pulling sales copy. (Also on page 93.)
  • How to (ethically) inflict psychological pain on your prospects in your ads… and make them far more likely to buy from your business. (The great A-list copywriter David Deutsch once did this to sell a dry, boring book about a subject most people couldn't care less about — just imagine how well it can work with an interesting product. Page 103.)
  • The “drug dealer” sales letter opener that works like crazy to get people to read your ads top to bottom. (This works so well you almost have to be careful — otherwise you could get a lot of people buying from your sales letters who aren't even prospects for what you're selling! Page 70.)
  • 12 ways to write bullet points that “seep” right into your reader's psychology and…

Makes It Hard For Them To Sleep At Night

Until They Buy From You!

Another true story:

Many years ago, the late, great copywriter Gary Halbert was hired by Entrepreneur Magazine as a consultant. And he wrote an ad for one of their products and said he packed it full of bullets. But, there was one bullet he said created such a flurry of buyers that calls came in for almost a YEAR afterwards to buy the product.

What was the bullet?

  • FAKE COCAINE: a legal substitute that fools almost everyone!

The point?

There have been expensive (very expensive) products sold to people who didn't even know those products existed 5-minutes earlier because of a single bullet buried in an ad that created an itch that just had to be scratched.

And you know what?

I've gotten testimonials about my bullets from everyone from one of the internet's earliest affiliate marketing “pioneers”… to one of the world leaders in the direct marketing/biz opp industry… to the “founding father” of internet marketing… to countless others who've confessed my bullets alone forced them to buy from my ads.

And you know what else?

Copy Slacker shows you ALL my best bullet tricks, such as:

Where to put your two best bullet points for maximum sales… The “loop effect” bullet point secret that one prominent copywriter once told me put him in a “trance”… How to write bullets that keep people mentally “off balance” and unable to stop reading (even if they want to)… A secret way of using an ordinary home telephone to write bullets dripping with sell… and more.

But that's still not all.

Here are more tips found inside this book:

  • How to open your sales letters so you slip right past your reader's natural, built-in sales defenses. (Pages 65-66)
  • How to use dusty old text books to give yourself instant credibility when selling an unproven product with no track record or testimonials. (Page 87)
  • Worst possible place to put a testimonial in your ads where they can actually work against your sales. (Page 119)
  • The best emotion to focus on in your ads. (Some people appeal to greed… some to fear… still others to anger, or envy, or lust, or pride. But this emotion blows them all away — and makes your ads far more likely to be read, taken seriously, and bought from. Page 141.)
  • The best daily habit new copywriters should develop to make the most sales as fast as humanly possible. (Doing this got me hired by 3 of my most lucrative clients, and it automatically makes you a more persuasive writer, too. See pages 142-143.)
  • The one thing you can do today to make your business's ads almost instantly more responsive. (The late direct mail guru Dick Benson insisted this is one of the best things you can do to your copy to pump up your response right away. Page 144.)
  • The best kind of music to listen to when writing ads. (Pages 147-148)
  • How to get people hot to buy from your company's sales letters without using any actual claims. (Page 151)
  • And a whole bunch more, including:

How to use an ordinary copyright notice to instantly banish “writers block” (page 128)… A quick and accurate way to know with near certainty if your copy will be a hit without running a single test (page 131)… The best part of an ad (not the headline) to split test right away (page 144)… One of the best places to address your most vexing objections in sales copy for overcoming skepticism (page 58)… The trick to making your business's ads pull more sales by telling people NOT to buy (page 116)… and much, much more.

Anyway, I could go on and on, but here is the deal:

Copy Slacker is a thick book (there is no digital, audio, video, or pdf component) that contains a 144-page “crash course” in writing sales copy that can make you far more sales with far less writing time. It’s also designed to be consumed (and implemented) fast, and can be applied to any kind of sales copy you write for your business — including online ads, offline ads, VSLs (video sales letters), and even Kindle descriptions. Plus, it comes with 700+ pages of additional copywriting training, teachings, swipe file ads, and insights that can drive your response and sales up even higher, blow right past other copywriters you compete against, and (if you do freelance copywriting) make you look like a hero to your clients.

Here’s what it costs:

Your investment is a flat $724.00 — with free shipping worldwide.


There Are No Refunds,

And All Sales Are Final

Like all my products, it’s for customers who play to win, and don’t play to not lose.

Hit the link below to grab your copy today:

(NOTE: There are no refunds and all sales are final)


Ben Settle

“The Copy Slacker”

P.S. To get an even deeper knowledge and understanding of how to bat out sales copy the way I use, Copy Slacker also has 6 valuable “appendix” sections that include:

  • The exact bullet point templates I use in my own ads — compiled over the years that are perfect for sparking ideas for when you need to write bullets, or for helping you give your bullets nice, irresistible “twists” that make people go crazy with curiosity. They are easily used, changed and adapted, for your needs, and I use this exact same list every time I write a sales letter to save me a ton of time and headaches. 
  • Secret words and phrases (based on research conducted by one of the single greatest copywriting minds who ever lived) — that is like installing thousands of years of linguistic credibility into your sales copy… and that can make even your craziest and most outrageous claims & benefits sound more realistic and believable.
  • elBenbo’s 491-Page Swipe File — made up of 50 sales letters/ads I’ve penned over the past 18 years, that collectively pulled in tens of millions of dollars (or more, I lost count) spanning multiple markets, selling various kinds of products, at varying price points, including in industries like: Weight loss, self-defense, health supplements, golf, MLM, home business, real estate, business buying, a paid podcast, Kindle books, dog training/health, newsletters, work-at-home, marketing training, business building, and college funding consulting. Several were even turned into VSLs and you can use all these sales letters & ads as templates, idea-generators, or just case studies you can adapt (not copy & paste) and apply to your own ads.
  • And, the single most Valuable part of the entire book (in my 100% biased opinion, of course…)

A Word-For-Word Analysis

Of 9 Of My Highest Selling

Sales Letters & Ads!

This is arguably more valuable than even the main training.

And the reason why is, you can see my Copy Slacker formula “in action” — where I break down every word, every bullet point, every story, every headline, every psychological insight into the market each ad sells to, and show you exactly how to think, work, and strategize when writing your own sales letters using my methods.

Here's a little taste of what's inside this appendix alone:

  • How to “jimmy” your ads to make even super expensive products seem cheap. (Page 171)
  • The “jerk at the BBQ” secret for making almost any product more appealing. (Page 193)
  • A little-known copywriting technique that can make even your most outrageous and crazy claims sound more believable. (Page 331)
  • How political campaigns get even complete morons elected to public office. (Pages 221-222)
  • How to create urgency in your ads if you don't have a hard deadline. (Page 172)
  • The old time “fire & brimstone” preacher's secret to writing ads that make people anxious to buy from your company. (Page 243)
  • How to as much as double the power of your customer testimonials. (Page 221)
  • How to make more sales by toning down your ads and claims. (Page 331)
  • How to find the best “hook” for your ad…and how to know when you've found it. (Page 223)
  • The “killer orgasm” book secret for beefing up your sales letter bullets. (Page 316)
  • A powerful “twist” you can put on refund guarantees that can make your offers very hard to resist buying from. (Page 236)
  • How to add “flavor” to your sentences so everything goes right into your reader's psychology. (Page 156)
  • What never to say in a sales letter if you're selling to women. (Page 244)
  • Tips on how to sell services with sales letters. (Page 181)
  • A secret way to use the Bible to make your business's ads more responsive. (Page 268)
  • How not to answer the phone if you want to make more sales. (Page 198)
  • How to know what kind of “tone” to use in your copy. (Page 164)
  • When leading your ads with your most powerful claims can destroy your company's sales. (Page 159)
  • How to counter “sticker shock” if your business charges high prices or fees. (Page 220)
  • A secret copywriting trick used by weight loss ads to make your product stand out in crowded market places. (Page 241)
  • How to get professional Hollywood screenwriters to help you write some of your copy... without paying them. (Page 162)
  • What to write in photo captions in your ads for higher response. (Page 242)
  • The mindset twist that can turn people into feening addicts for whatever product or service you sell with sales copy. (Page 319)
  • How to set people up to already want your product… before you even introduce it. (Page 160)
  • A never-talked-about way of using photos to make your sales letters far more persuasive than they are now. (Page 322)
  • How to keep the attention of people with hyper low attention spans. (Page 163)
  • A “counter intuitive” way (used by one of the world’s single most prolific copywriters) to avoid burnout by giving yourself MORE work to do! (Page 324)

"Good copy intoxicates me. Yours is high proof"

Good copy intoxicates me. Yours is high proof. I'm enjoying it.

—Gary Bencivenga
Universally acknowledged as
the world's greatest living copywriter)

"[Ben's] Sales Letters Have Resulted In Millions Of Dollars For Us"

Ben has written sales letters for us that have resulted in millions of dollars for us. And probably tens of millions of dollars in ongoing and repeat sales.

He's also been one of the most liked and well received speakers and presenters at our No Excuses Summit as well as in the community over here at Elite Marketing Pro.

Every time we need help with copy or finding or hiring copywriters we've always turned to Ben because we know his community of people are the best trained people. Not only can Ben write copy and get results for what he does, he teaches other people how to do the same. In fact our full time copywriter on staff has come from Ben Settle.

—Tim Erway
CEO/Founder of Elite Marketing Pro

"I've Run The Traffic To Test 100's Of Offers For Several Years And Have NEVER Seen Anything Like That"

Partnered up with Ben on a project in the golf niche. After reading the ad he wrote I knew it was GOOD, but had no clue how GOOD it really was. The results, to ice cold golfers who'd never heard of the program… BUYERS for less than $6/each ($5.85 each to be exact).

I've been running traffic and testing 100s of offers for several years and have NEVER seen anything like it. Learn all you can from Ben and even if all you ever do is get to be one-tenth as good as him, you'll make yourself a boatload of loot.

—Eric McMillan
Traffic Expert
World's Leading
Pay-Per-View Ad Marketer

"The Only Copywriter I've Ever Hired And Been Satisfied With"

Ben Settle is a SUPERB copywriter and a great educator on the subject. I've been a big admirer of Ben's writing for a long time, and he's the only copywriter I've ever hired and been satisfied with.

—Ken McCarthy
"Founding Father"
of Internet marketing
Creator of the prestigious
System Seminar

"About As Good As It Gets"

Of all the people I follow there's so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

—Brian Kurtz
Former Executive VP of Boardroom Inc.
Named Marketer of the Year by Target Marketing magazine

"For Every Dollar I Pay Him, I Get Two, Three, Even Four Back"

Ben works harder than any other copywriter I know. And paying him tens of thousands of dollars in commissions for the ads he's written for me has been one of the greatest investments of my life. Because for every dollar I pay him, I get two, three and even four back.

—Michael Senoff
Marketing Consultant
Internet Talk Show Host

"Understands Buyer Psychology Better Than ANYONE I Have Ever Worked With"

Ben understands buyer psychology better than ANYONE I have ever worked with. He not only can craft amazing sales copy… he can craft copious amounts of it seemingly at ease. It calls to mind the way Mozart supposedly wrote symphonies… it just seems to flow out of him. Wow.

—Jeff Lerner
(Ranked one of the
"Top 500 Home Business
Entrepreneurs In The World")

"Tremendously Talented"

Ben is a tremendously talented young copywriter and marketing consultant.

—David Deutsch,
Freelance copywriter with multi-million
dollar controls for all the best and biggest
mailing houses in the world

"Start My Day With Reading The Holy Bible And Ben Settle's Email"

I start my day with reading from the Holy Bible and Ben Settle's email, not necessarily in that order.

—Richard Armstrong
"A List" direct mail copywriter
whose clients have included
Rodale, Boardroom, Reader's Digest,
Men's Health, Newsweek,
Prevention Health Magazine,
the ASCPA and, even, The Limbaugh Letter

"You Are Saying…Things I've Been Trying To Teach Marketers And Copywriters For 30 Years"

I've been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I've been trying to teach marketers and copywriters for 30 years. Keep up the good work!

—Mark Ford
aka Michael Masterson
Co-founder of AWAI

"The F'in' Hottest Email Copywriter On The Web Now."

—David Garfinkel
The World's Greatest Copywriting Coach

"You Have Some Of The Best Hooks"

I've read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

-Brian Clark
Founder of CopyBlogger

"THE Dude To Study If You Want To Write Powerful Copy That Makes A Bunch Of Money"

Ben Settle's sales letters are so powerful they make some people hate him with a passion… and others love him to pieces. But whether they hate him or love him… they simply CAN'T stop reading. THAT is how powerful Ben's copy is. He's THE dude to study if you want to write powerful copy that makes a bunch of money."

—Doberman Dan Gallapoo
World Class Copywriter
For Agora Financial & Other
Prestigious Direct Marketing Companies

"I've Seen [Ben] Convert Cold Traffic To Sales At A Rate Of 40%"

Ben's the only copywriter I know who sells without looking like he's 'copywriting'. When he starts typing in, sales roll out. When i'm about to start a new promotion, he's the only one whose opinion matters to me. I've seen him convert cold traffic to sales at a rate of 40% (he didn't know his rate until i measured it!) Even his students are inevitably some of the best copywriters I've hired.

—Jim Yaghi
Computer Scientist
Google AdWords & Traffic Specialist

"The Moment I Started Reading Your Work, I Was Completely Mesmerized By It And Knew I Had To Hire You"

"My copywriting skills aren't bad… (They produce a 7-figure income for me), so I know what to look for in a copywriter. And the moment I started reading your work, I was completely mesmerized by it and knew I had to hire you. (In fact, one of your letters was so good I ended up whipping my wallet out to buy the $700 product you were selling!) Since he wrote the new sales letter for our best-selling 'Magnetic Sponsoring' manual, we're selling more than ever. You're definitely #1 on my list of copywriters."

—Mike Dillard
World Renown Entrepreneur,
Investor, Author, And Freedom Fighter
With Over 420,000 Students worldwide

"You Write Some Of The Greatest Bullets I've Ever Seen"

You write some of the greatest bullets I've ever seen. I WAS FORCED TO BUY – I couldn't help it…

—T.J. Rohleder
"Blue Jeans Millionaire"
Direct Marketing Industry Leader,
Entrepreneur, Author, And Podcaster

"The Copy You Did For Me Makes Me Wanna Buy My Own Product!"

Ben, you ARE good. The copy you did for me makes me wanna buy my own product! And the bullets literally have me wondering what my own techniques are. Thanks for doing the sales letter, you're an amazing copywriter and individual.

—Ewen Chia
Early Affiliate Marketing Pioneer

(Disclosure: The copy I wrote for Ewen didn't convert well — one of the few times I've seen my methodology not work, as there was no market demand for the product.

If you have a product nobody wants even "world class" copy won't help…)

"I Get Jealous"

Hey Ben, every time I read your copy, I get jealous. That's how good it is.

—Ryan Healy
The Internet's "Most Referred"
Direct Response Copywriter
with Over 150+ clients,
including major financial publishers
like Agora Financial, Lombardi Publishing,
Dent Research, and Contrarian Profits.
Also a John Carlton's
Simple Writing System
Faculty Member

"Lots Of Great Content"

Hi Ben, I enjoy your material. Lot's of great content, interesting hooks drawing the reader in, good stuff.

—Daniel Levis
Highly Sought After
Direct Response Copywriter,
Consultant, And Info-Marketer

"Admire Your 'In The Trenches', Smooth, Flowing Style"

I've enjoyed reading your material for many years and admire your "in the trenches", smooth, flowing style.

—Lawrence Bernstein
World Class Direct Response Copywriter

"Really Enjoy Your Insights"

Ben, I spent 31 years as a reporter and bureau chief at The Wall Street Journal and now handle writing/editing for corporate clients at a major PR firm. I really enjoy your insights and interviews. And I'm glad I found your blog.

—Tim Schellhardt
Former Bureau Chief
At The Wall Street Journal

"Ben Has Helped Me Create Significant Sales Increases For My Copywriting Clients"

I have several of Ben's products and I have to say, hands-down, he provides better, more relevant, and more up to date copywriting and marketing content than anyone else out there…and his products are a real value when you compare them to those high-priced "guru-type" courses. Ben has helped me create significant sales increases for my copywriting clients. I'm sure they'll do the same for you.

—Brian Flatt
Direct Response Copywriter

"Of All The Top-Notch Copywriters, You Are One Of The Most Ethical And Generous"

Of all the top-notch copywriters, you are one of the most ethical and generous. In fact, you have TOO MUCH CONTENT. I can't keep up with a tenth of it anymore, and find myself gathering gems on your site instead of working on my clients' copywriting projects."

—Dr. Jack Booman
Leading Copywriter
For Chiropractors

"Has Taken The Art Of Persuasion To A Whole New Level"

Ben writes some of the most compelling sales copy I've ever read. In our mastermind group we often exchange sales letters and critique each other. Every time Ben asks for a critique I stop what I'm doing and read his letter on the edge of my seat. He is an excellent copywriter who has taken the art of persuasion to a whole new level.

—John "Angel" Anghelache
Direct Response Copywriter
Whose Ads Have Generated
Over $55 Million In Sales

"It Shits Me How Good You Are"

I am in awe of your brilliance sometimes (well always actually). You're one of the rare few who I ENJOY forking out money to each month. Sometimes it shits me how good you are, haha

—Bret Thomson
One of Australia's highest paid & in-demand
copywriter/marketing & conversion strategists,
best selling author, speaker, coach,
and mentor to thousands

"So Good… He Kinda Pisses Me Off"

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he's so good… he kinda pisses me off. But don't tell him I said that. ;-)"

—Ray Edwards
Direct Response Copywriter
With The Biggest Book Of
"Who's Who" Clients In
The Internet Marketing Niche

"Gave Me Some Killer Ideas To Implement"

Writing copy for my own projects is tough. Sometimes I'm so close to the forest I can't see the trees! That's where Ben comes in. This year, he critiqued a project of mine. It was already making money, but I knew it wasn't all it could be. Ben cut through the fog and gave me some killer ideas to implement. Bottom line is, Ben's critiques are worth 5 times the price (conservatively.) If your copy is not pulling as many sales as you'd hoped… hire him now!

—"Million Dollar Mike" Morgan
Direct Response Copywriter
For Agora Financial

"Ben's Copy Always Pisses Me Off"

Ben's copy always pisses me off. It's that damn good and it makes me smack my forehead every single time and say "Why didn't I think of that?!"

—Caleb Osborne
Full-Service Advertising Agency Owner

"Might Be A Freaking Genius"

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

—Daegan Smith
Home Business Industry's
#1 Leader In Lead Generation

"You Will Not Find A Better Person For Doing This Kind Of Work"

Ben wrote one of the highest performing sales letter in our space of all times. You will not find a better person for doing this type of work. If I'm going to have anyone come on stage and talk about copy, it's got to be Ben Settle.

—Greg Gomez
Coach, Consultant,
And The MLM Industry's
#1 Lead Generation
And Phone Recruiting Expert

"The only one I trust"

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle.

—Bryan Sharpe
AKA Hotep Jesus

"The only copywriter I endorse"

The only copywriter I endorse (no affiliate) is @BenSettle

—Mike Cernovich
Bestselling author and host of the most successful mindset podcast on iTunes

Bottom line:

In my (obviously biased…) opinion, these sales letter analysis trainings could easily be sold on their own for the high cost of this book. But, it comes built-in to Copy Slacker. To get this book today, click the button below:

(NOTE: There are no refunds and all sales are final)

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