If You’re Gonna
Be A Fool By
Mindlessly Swiping
Sales Copy,
Then You Might As Well Be Smart About It


Dear Friend,

          If you want to learn how to swipe that is legal, ethical, and far more profitable than the usual advice parroted by lazy bum copywriters who can’t write their way out of a paper bag, or think a single creative thought if their lives depended on it... then this one-off special “Annual” edition of the Email Players newsletter can show you how.

          It is called:
 “Age of Swipeocalypse”

          And this monster-sized (in both page count and literal size) collectible teaches:
  • A cunning way invented 60+ years ago by a brilliant and cranky “Mad Man” era copywriter (not 1 in 1,000 copywriters have probably ever heard of) to sometimes help create near-perfect sales letter headlines.
  • A secret technique that can help even slow writers (literally) write high converting emails in as little as 4 minutes.
  • A swipe file of email subject lines you can plunder from one of the greatest copywriting minds who ever lived.
  • A one sentence power lesson in how the late, great A-list copywriter Jim Rutz used his swipe file to knock out industry-changing winning controls time and time and time again.
  • A secret place where all the best email swipe files I've ever seen are contained.
  • A real-life case study showing why blindly following “what’s working now!” can get you a pittance of the response you could be getting at best… or viciously killing your response at worst.
  • Why swiping one of the single greatest copywriters today (ironically a guy all the fanboys love stealing from) could destroy your response in a heartbeat!
  • What two of the highest paid & most successful A-list copywriters on the planet both admitted to me about swiping that would probably put all the copywriting template sellers out of business overnight.
  • 6 attributes of an email subject line people have almost no choice but to notice and open.
  • How to “coax” your clients into writing the sales copy they are paying you to write… and being perfectly happy doing so.
  • The big difference between how all the A-list copywriters I’ve known & talked to approach swiping vs how the normie copywriters in all those Facebook groups you haunt all day approach swiping.
  • An old school “retro” website I go to whenever I am stuck for subject line ideas and phrases.
  • Word-for-word examples showing exactly how to swipe without breaking any copyright laws, being an unethical loser, or outright stealing.
  • A quickie “crash course” on how to use a swipe file straight from one of the single best A-list direct mail copywriters in the game.
          But that ain’t all.

          If you order today you will also get a valuable bonus for free:
“The Email Players Swipe File: Volume 1”

          This is an 88-page swipe file of sales letters and ad inserts that were included in Email Players over its first 100+ issues. These are mostly short, “impulse” ads selling high-priced offers that have collectively helped pull quite a bit of dough. There are also some long form sales letters stuffed in there, too. And they can make great “frameworks” to model (not copy & paste, which is a dumb thing to do anyway, as you will read in Swipeocalypse) to adapt for your offers - regardless of industry, niche, or product category.

          This swipe file includes ads selling:
  • A $100.00 t-shirt (yes, you can sell even t-shirts at high prices if you know what you are doing)
  • Obnoxiously expensive books, courses, & info products
  • Health supplements
  • Controversial copywriting, sales, and marketing services
  • Esoteric products most people would probably not normally buy but do anyway due to the way the offers are framed
  • A continuity/subscription offer
  • A bizarre-sounding advertising space offer
  • Sexy-sounding (and looking, in my biased opinion...) consulting services
  • And more...
          NOTE:

          Swipeocalypse is physically shipped to you.

          But this bonus will be digitally sent via email when you order.

          Just realize, there is a limit on how many times you can download it, and there is a time frame to download it in. So make sure you download & save to your device ASAP, and not put it off. Also, check your spam/junk folder if you don’t see it within an hour of buying. If it does not show simply send me an email and we will get it sorted.
 
          All right, here is the deal:

          “Email Players Annual #1: Age of Swipeocalypse” costs a flat US $150.00 and shipping is free to countries we ship to. If you do not see your country on the drop down menu where the cart asks for your shipping, then we do not currently ship there.

          However, before you order realize that:
There Are No Refunds
And All Sales Are Final.

          That means you are either in or out with this offer.

          So make your purchasing decision carefully before ordering.

          To buy today use this link:


    
                         Your Pal,

                         Ben Settle
                         Publisher

Copyright (c) 2024-2025 Ben Settle. Published by Settle, LLC.

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Questions?

Contact me via email at ben at bensettle.com
PO Box 1056 Gold Beach, OR 97444